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Design for How People Think: Using Brain Science to Build Better Products
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About the Author
John Whalen has a Ph.D. in Cognitive Science and over 15 years of Human-Centered Design experience. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. John is CXO of 10Pearls where he leads their Innovation, Strategy, and Design team. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.
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Product details
Paperback: 240 pages
Publisher: O'Reilly Media; 1 edition (April 18, 2019)
Language: English
ISBN-10: 1491985453
ISBN-13: 978-1491985458
Product Dimensions:
6 x 9 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#370,201 in Books (See Top 100 in Books)
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